Awards for the best & worst marketing plans I have seen recently:
The 2nd floor of the building I work in is starting their "Get Fit" club - a takeoff on the Biggest Loser contest. They laid the foundation for their club signup next week by having a bake sale this week to benefit the American Heart Association.
Quizno's sign on the corner: "Get toasty". My car read 129 degrees when I got in it after work yesterday.